Saturday, July 23, 2016
First Black-Owned Vodka Company in South Africa Launches
A new vodka will soon be hitting the shelves in South Africa. Distinkt Vodka, created by chemist Sibusiso Sibis, will be South Africa's first Black-owned vodka brand.
Sibis started the company with four fellow entrepreneurs, and together they own 100% of the company. Their quality vodka is made from rich grain harvested from South African fields. It is touted as being a "product of excellence by South Africans for South Africans."
A premium product at a fair price
Although the vodka is a premium brand, it is being sold at less than a premium price. Sibis hopes this combination will contribute toward his goal of dominating the South African vodka market with his high-quality brand.
Sibis and partners are from the South African township of Kagiso in Johannesburg’s West Rand, but Sibis is the only one that's a chemist. As a university graduate-turned-entrepreneur, he is not only proud of their new product but also proud of the fact that their company has created something that will bring money back into the community.
Inspiration for others
Sibisi comments, "My friends and I wanted to create something that would create a legacy for our families and their next generations. We are passionate about Africans doing things for themselves. He calls it “economic emancipation” and explains that if he can do it, other South Africans can do it too!
For more details about Distinkt Vodka, follow the company on Facebook at www.facebook.com/Distinkt-Vodka-496902690493718/
Watch the story below: