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Wednesday, September 9, 2015

4 Black Celebrities Who Took Liquor Sales to a Whole New Level

P. Diddy with a bottle of Ciroc Vodka

Liquor is one of the biggest industries in the U.S. Celebrities often endorse liquor products to get a piece of the pie. This includes many black celebrities who, by including liquor brands in their songs and videos, greatly increase liquor sales -- and profits for them. Here are 4 popular black celebrities who are joining the ranks of celebrity endorsement and the liquor products they represent or own.

#1 - Ludacris (Conjure Cognac): Rapper, entrepreneur, and actor Ludacris, whose real name is Christopher "Chris" Bridges, made Conjure Cognac one of the Top Ten Spirits of 2009 through his endorsement.

#2 - Jay-Z (Armand de Brignac): one of the richest hip-hop artists in the world, Jay-Z acquired Armand de Brignac Champagne from Sovereign Brands in 2014.

#3 - Jermaine Dupri (3 Vodka): What do Jermaine Dupri and vodka have in common? This record producer, songwriter and rapper is a partner and owner of 3 Vodka. The vodka is made from soy and has no carbohydrates.

#4 - Sean "Diddy" Combs (Ciroc Vodka): also known as Puff Daddy, Puffy, Diddy, and P. Diddy, this rapper, record producer, actor, and entrepreneur has taken the sales of Ciroc Vodka from 40,000 cases a year to 2.1 million cases per year by promoting the liquor in songs, on social media, and on television commercials.

Read more by visiting www.blackenterprise.com/money/decoded-celebrity-owned-liquor-brands/



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